This training capsule offers a new way of conceiving cultural and tourist routes in today’s cities, favoring the decentralization of activities to the urban peripheries and the incorporation of digital elements to attract and surprise visitors. incorporation of digital elements to attract and surprise visitors. We will explore different ways to devise an alternative urban route and the steps and resources necessary for its realization. We will also create a live alternative route, collectively and collaboratively, to illustrate some of the digital tools in more detail, explore their entrepreneurial possibilities and inspire the creation of new individual alternative routes in the creation of new individual alternative routes in the future.

Objectives:
– Encourage decentralized cultural tourism and the acquisition of digital tools.
– Promote collective exploration and experimentation as learning processes with social impact.
– Encourage the implementation of participatory dynamics and interventions through analog and digital tools (collective mapping, participatory diagnostics, surveys…).
– Promote methods for diagnosis and collective ideation and encourage the co-creation of solutions on a local scale.
– Encourage open innovation and collective intelligence.
– Promote participatory processes to favor spaces for meeting, dialogue and learning.
– Promote public-private-community collaboration.

Contents:
– Introduction to the DiOtherCity project and the alternative urban routes that have already been made.
– Creating an urban route collectively.
– We will see how to use Google Maps to make a customized map/route, and other digital and analytical tools that can strengthen the success of the route.
-Brainstorming on what digital elements we can include to make the route even more attractive.
– Why an alternative route can generate revenue and jobs for professionals in the tourism sector or creative and cultural industries -How can an alternative route be monetized?
-Reflections and conclusions of the session.

Contributors:
CEPS Projectes Socials
Trànsit Projects
EU/ Erasmus+ Programme