It is a platform of services launched by The Mad Pixel Factory, a company focused on the development of activites regarding the digitalization of the cultural sector and the artistic heritage. Second Canvas allows creating new ways to explore works from different collections through super-high-resolution images and powerful multimedia storytelling. It is currently used by museums such as the Prado Museum, the Thyssen-Bornemizsa Museum, the National Gallery of Denmark, and Mauritshuis.